People don’t search, they Google.

The tech giant has come a long way in the last quarter of a century, going from being a noun to a verb. It is now synonymous with action — to search, discover, and connect. With its extensive and accurate reach, Google Ads is a robust, cost-effective platform for brands to reach their target audience and drive conversions. Its PPC model ensures that every rupee spent translates directly into meaningful engagement and conversions.

The million-dollar company also ushered in a new era of AI-powered ads, facilitating marketers to create and execute high-impact campaigns. Marketers must master the art of being discoverable amidst the digital noise — ensuring their brand gets chosen and not just seen. While Google continues to add AI features to its products, marketers can also use other AI tools to elevate the effectiveness of Google Ads.

AI tools for Google Ads

Read on to discover AI tools marketers can use to leverage Google Ads to reach and engage with their target audiences meaningfully — and generate quality leads.

Jasper

Jasper is an AI-driven writing assistant capable of adapting the brand voice and style. It can create ad copy for Google Ads. Moreover, it offers content translation into more than 30 languages — which can be instrumental for Google Ads campaigns targeting international audiences and markets.

AnswerThePublic

AnswerThePublic is a search listening tool. It analyzes autocomplete data from search engines like Google to identify key phrases. Marketers can use this tool for consumer research and refine their Google Ad campaigns for the target audience.

StoryLabs

StoryLab is an AI-powered storytelling tool. It helps generate content ideas and assists in writing catchy headlines and descriptions specifically for Google Ads, using GPT-3, enabling marketers to create content faster and more effectively.

Wordstream

Wordstream offers a suite of advertising services, including a Google Ads performance grader. It is a free tool designed to assess the performance of ads against 17 metrics, giving marketers actionable insights into the performance of their campaigns.

Whatagraph

Whatagraph is a comprehensive platform for managing marketing data by automating tasks like preparing reports. It offers Google Ads integration, allowing marketers to organize, analyze, and visualize metrics in one place.

Unbounce

Unbounce is an optimization platform that helps build higher-converting campaigns. It has a dedicated feature for creating high-converting landing pages for Google Ads’ PPC model.

spaCy

spaCy is an open-source natural language processing library for entity recognition and part-of-speech tagging. Marketers can use it for sentiment analysis, content categorization, and interpreting customer feedback generated from Google Ads.

Adbeat

Adbeat curates data from over 120 top ad networks to turn data into insights. It gives an overview of the media buying strategy of competitors. Marketers can use this data to analyze the spending patterns of other advertisers on Google Ads to optimize their costs.

Adzooma

Adzooma is a marketing tool designed to optimize PPC ad campaigns. Its AI tools can monitor the Google Ads campaign and provide actionable recommendations to maximize profits.

Supermetrics

Supermetrics is a tool that helps consolidate marketing and sales data from different platforms. It can be integrated with Google Ads to analyze 150 metrics such as Ad spend, impressions, and clicks.

Google Ads is an indispensable tool for marketers. It offers unparalleled reach, precision targeting, and measurable results. Partner with us to unlock the full potential of Google Ads and achieve sustained success in lead generation today!

Contact us today to leverage our expertise for optimal results and realization of the full potential of Meta Ads for your business.

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