blackcoffee

July 26, 2024

Step up your Google Ads strategy with AI tools

People don’t search, they Google. The tech giant has come a long way in the last quarter of a century, going from being a noun to […]
March 20, 2024
How can D2C brands benefit from IPL 2024 on digital?

How can D2C brands benefit from IPL 2024 on digital?

As cricket fans gear up to cheer for their favourite teams during IPL 2024, D2C brands have a unique opportunity to captivate audiences and elevate their […]
March 20, 2024
Meta Ads for lead generation: A step-by-step guide for performance marketers

Meta Ads for lead generation: A step-by-step guide for performance marketers

Meta Ads, spanning Facebook, Instagram, and WhatsApp ads, have become vital to the marketing strategies of brands worldwide, especially for lead generation. With nearly 3.14 billion […]
January 5, 2024

The Ultimate Guide To Using WhatsApp for D2C Brands

WhatsApp has evolved from a messaging app to a powerful tool under Meta for brands to connect with their audience and enhance customer experience and engagement. […]
December 22, 2023
Gen AI 2023

Gen AI in 2023: Recap of Transformative Developments

OpenAI’s ChatGPT and Google’s Bard were the talk of the town across industries in 2023. The world of marketing welcomed, debated, and criticized these tools. The […]
November 16, 2023
Black Friday Cyber Monday

How to optimize Black Friday & Cyber Monday performance marketing campaigns to drive sales

Black Friday and Cyber Monday sales have gained significant popularity in India due to the growth of e-commerce, increasing consumer interest in online shopping, and of […]
October 10, 2023
Decoding Gen Z for Marketers

Decoding the Indian Gen Z of 2023 for Marketers

Born between the mid-1990s and early 2010s, Gen Z is reshaping the dynamics of consumer behaviour and preferences. About 26% of the global population, this demographic […]
August 29, 2023
Brandformance for D2C brands

Why brandformance is a must for D2C brands

Brandformance combines the strengths of brand and performance marketing to create an integrated strategy that drives measurable data-driven results while increasing top-of-mind recall for D2C brands. […]
August 1, 2023
BCM Turns 3 Blog Banner

We are 3: Journey so far and plans for the future

Over the past three years, Blackcoffee.media has gone from scouting for clients to helping over 55 businesses achieve their business goals with sales, lead-generation and app […]