As cricket fans gear up to cheer for their favourite teams during IPL 2024, D2C brands have a unique opportunity to captivate audiences and elevate their brand presence. More than just a cricket tournament, IPL is a spectacle where D2C brands can showcase their offerings, engage with audiences, and carve out their niche in competitive markets. D2C brands can leverage strategic sponsorships and engaging social media initiatives to harness the power-packed and thrilling matches to their advantage and make the most of IPL’s electrifying atmosphere and massive viewership.

The canvas of opportunities is bigger than ever on digital. Over 650 Million viewers are set to watch the matches on devices ranging from  5G-powered 4K devices to 4G feature phones. JioCinema is extending IPL associations to small businesses and local retailers, facilitating brands with smaller budgets to tap into the ‘IPL brand’ for impact across objectives. D2C brands can thus strategically use TATA IPL 2024 on JioCinema to enhance the campaign message’s authenticity while building brand trust and facilitating seamless entry into previously untapped markets. They can also leverage the IPL fervour to generate excitement, interest and demand for new products and services.

Innovative ad formats D2C brands can use this IPL

• Second Screen Carousel Ads and Contextual Shopping on LIVE: CTV-focussed formats that empower brands to drive objectives across the funnel.
• Tailored Feeds: The seamless integration of the campaign’s narrative into the game experience maximises impact, ensuring a disproportionate ad presence for the brand to drive top-of-mind recall, advocacy and consideration.
• Mid-Rolls, Fence Ads, and Frame Ads: These formats are excellent options for brands to invite cricket fans to look through their catalogues – to grab the attention of fans and move them through the sales process. 
• Click To WhatsApp: D2C brands offering personalised products that typically require in-depth conversations before a purchase can use this feature.

With 100+ cohorts available for precise targeting, D2C brands can ensure every rupee is well-spent throughout the tournament. To make the most of this high-impact cricket tournament, D2C brands can utilise a mix of live and pre-recorded content, collaborate with relevant influencers, and amplify their narratives through social media. Keeping tabs on the match moments and topical trends will be critical for success.

Millions of cricket fans are eagerly waiting for the upcoming IPL. It’s the perfect chance for advertisers to shine, achieving significant outcomes for reach and engagement. Brands must step up their game to grab their attention during this massive event!