A look into Wearified’s digital growth journey with Blackcoffee.Media

When Aanam Chashmawala, a pioneering content creator, launched Wearified, a clean and vegan makeup brand, she already had a strong digital presence. But building a sustainable, profitable brand in the highly competitive D2C beauty space required more than just influence.

The brand needed structured marketing, consistent growth, and a path to build credibility beyond the founder’s name. That’s where Blackcoffee.Media stepped in.

The Objective: Build a Scalable and Profitable Beauty Brand

In January 2022, Wearified partnered with Blackcoffee.Media to take the brand to its next phase of growth. With a fast-growing product line and a loyal early audience, the goal was to turn momentum into long-term success.

This collaboration focused on:

• Establishing a strong digital foundation for growth
• Driving efficient customer acquisition across key platforms
• Scaling revenue without compromising profitability
• Building Wearified’s identity as a modern, accessible beauty brand

A D2C Beauty Brand Marketing Success Story

The campaign focused on performance-driven execution tailored for the beauty and skincare category. Without relying solely on large budgets, Blackcoffee.Media helped Wearified capture the right audiences at the right time, across channels like Meta and Google.

The brand’s identity, product quality, and positioning were amplified through smart digital outreach and consistent campaign optimization.

While the specifics of the strategy remain confidential, the results clearly speak to the effectiveness of the approach.

Wearified’s rise across metrics

• Revenue and order volumes grew by over 300%
• Customer acquisition improved by 240%
• Ad budgets remained stable while ROAS increased by 2.5X
• New product launches received strong traction without additional spends

This case stands as a clear example of performance marketing for skincare and beauty brands, where consistent execution, market understanding, and strategic alignment drive meaningful business outcomes.

What the Founders Have to Say

“We’ve relied on Blackcoffee not just for execution, but for insight and clarity. They truly understand what a growing brand needs.”
— Aanam Chashmawala, Founder, Wearified

“With Wearified, the focus was on sustainable growth — balancing immediate wins with long-term brand value.”
— Kirtan Mankad, Co-founder, Blackcoffee.Media

Looking for a Partner to Scale Your D2C Brand?

Whether you’re entering the beauty space or scaling an established product line, Blackcoffee.Media helps brands grow through clear thinking and high-performance marketing.

If you’re searching for a D2C beauty brand marketing partner or exploring your own Meta ads case study, we’re here to help.

To build your brand with Blackcoffee.media, contact us today.

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