Meta Ads, spanning Facebook, Instagram, and WhatsApp ads, have become vital to the marketing strategies of brands worldwide, especially for lead generation. With nearly 3.14 billion […]
Black Friday and Cyber Monday sales have gained significant popularity in India due to the growth of e-commerce, increasing consumer interest in online shopping, and of […]
Born between the mid-1990s and early 2010s, Gen Z is reshaping the dynamics of consumer behaviour and preferences. About 26% of the global population, this demographic […]
AMAMA began as an ode to the jewellery that mothers and grandmothers pass on to their daughters and granddaughters. The brand has a boast-worthy collection of […]
Marketers have 99 problems and keeping up with the trends is — well, almost all of them. Following marketing trends in 2023 can prove unfavourable for […]