A strong video ad campaign is one of the most successful approaches for digital marketers to increase interaction, highlight a brand, and attract users on the Meta Family of Apps. Meta established the video-on-demand service Facebook Watch in 2017 after recognising the trend that people adore and are willing to interact with authentic advertising. Nearly five years since launch, every single month over 1 billion Facebook users watch videos on Facebook Watch. Additionally, video advertisements receive twice as many clicks as image advertising, resulting in twice as much interaction with your ads.

What is a Video Ad on the Meta Family of Apps?

To convey messages about your business or advertising campaign, you can use video commercials. They are stronger & faster in delivering a narrative or a message compared to the single image or static advertisement. In other words, video commercials are fantastic at letting you showcase your company in interesting ways, highlight distinguishing qualities or share your business’s narrative, or instantly grab viewers’ attention. Facebook video advertisements are compensated ad placements with video content that can show up in one of a number of pre-selected places on a visitor’s Facebook or Instagram screen. Either start from scratch when making a video ad or boost an already-existing post that already has a clip from the Facebook profile. Creating a video ad campaign on Facebook is very easy since it can be done from the Ads Manager. Multiple placements for video advertising are available on Facebook, Instagram, and Messenger. According to the placement, select from a number of aspect ratios and pick if you want to publish your own movie or use video production tools to produce a video from still photographs.

Placement of Facebook video ads

The majority of people are aware with in-feed video ads—those that appear as you scroll through your News Feed. The Facebook ad can be displayed in a number of spots.When someone reads through their News Feed, in-feed advertisements, which resemble organic postings, are displayed.Mini-commercials called in-stream video adverts appear in the middle of another video. On mobile devices, they only appear after the primary video content has played for 60 seconds.

While a consumer is browsing and buying on Facebook Store, video adverts for that site could be made to appear.

Facebook’s Video Ad Requirements:

Facebook is compatible with many different file kinds, however, MP4, MOV, or GIF are suggested for all video ad placements. In-feed advertisements can be displayed in aspect ratios ranging from 16:9 (horizontal) to 9:16 (portrait), but Facebook advises using 4:5.  There can be different specifications for other ad places.1 sec to 241 minutes for in-feed advertisements. depending on where the video is placed. The maximum file size for all places is 4 GB.1080 x 1080 minimum resolution is required for all locations.

Facebook ads agency tips and best practices:

1. Captivate interest within the first 2 seconds.

Having a big audience to reach is one advantage of using Facebook for your video marketing. Making engaging videos that encourage viewers to switch from being regular internet viewers to actual customers is essential if you want to reach your target audience.The key to engaging them in your video is to do so in the first few seconds. When making your video commercial, aim to keep them watching by asking a question at the beginning, coming up with a relatable hypothetical, or providing a thrilling preview in the beginning to hint at what’s to follow.

2. Pick a compelling thumbnail or upload a unique image just in case the video doesn’t load or doesn’t automatically play.

Make sure your video grabs your audience’s interest before they have even press play, in addition to the content.Select a header for your video ad that accurately represents your company’s personality and might tempt a consumer to pause their news feed surfing. that displays a customer’s face before and after treatment.

3. Design commercials that are effective without sound

Facebook gave users the option to disable video sound after discovering that 80% of people had unfavourable reactions to videos that started playing automatically with sound. Since the majority of videos are now watched without sound, your video ads must be able to express their message clearly using merely graphics.You can make your clips effective without sound in a few different ways.Add subtitles with closed captions to your video. 12 percent more time is spent watching video advertising with captions than without.

4. Retarget viewers of your broadcasts

When someone takes an action, like visiting your website or seeing another one of your advertising, retargeting ads will immediately appear to them.The viewers who have visited your video ads can be specifically retargeted with a Facebook Custom Audience that you can establish. When someone views one of your video advertisements, they get to know your brand and are ten times more likely to click on a subsequent ad.Retargeting using video advertisements is successful because when a viewer watches your ad, they are expressing interest in your brand or message. They can then see upcoming advertisements that capitalise on their interest.

5. Ensure that content on people’s feeds is visually consistent.

You shouldn’t be concerned that your video won’t appear to have been expertly recorded or produced by a cinematographer as you begin the video creation process.

6. Promote participation with video poll advertising

In order to compete with Instagram, Facebook now provides interactive polling stickers for video ads.You can communicate with your audience directly by using polling stickers. You can ask questions, and they can respond. By requesting information from the audience, this contact promotes engagement. You learn more about your audience as a result. This poll sticker serves as both a group interview for getting feedback and a way to engage people in the discussion.

7. Remember to include a title and captions

A well-written headline for your advertisement can have just as much impact as quality video content. Keep everything consistent with your brand, but keep in mind that you want people to watch your film.