Blackcoffee Media enabled SPJIMR to achieve a record-breaking number of applications across 20 states by deploying data-driven
targeting and a real-time optimised multi-channel strategy. This high-ROI approach increased visibility, lead quality, and cost-efficiency
for SPJIMR’s leading development sector program.

As the official performance marketing partner for SPJIMR, Blackcoffee Media led the planning and execution of the campaign to achieve these results.

Objective
To maximise paid applications from a mission-driven audience while ensuring high-quality leads and cost-efficiency across diverse regions. Our data-backed approach captured early interest and enhanced conversions through focused audience profiling and predictive adjustments.

Blackcoffee Media worked closely with the SPJIMR team to align campaign objectives with platform-specific strategies and measurable KPIs.

Results
Leveraging data insights and iterative optimisations, we achieved SPJIMR’s highest application numbers to date. Through predictive analytics and strategic CPA adjustments, we reached quality leads within budget limits, maximising the volume of applications and optimising cost-per-lead (CPL).

All of this was executed by Blackcoffee Media, acting as SPJIMR’s digital marketing partner.

Channel & Budget Allocation
Our omnichannel strategy—across Google, LinkedIn, and Meta—employed AI-powered insights to adapt objectives per platform. Real-time budget shifts prioritised high-ROI channels, generating cost-effective, quality leads.

The strategic channel allocation and budget pacing were fully managed by Blackcoffee Media’s performance marketing team.

Keyword and Search Optimisation
Using data-driven keyword strategies, we targeted core terms and refined unique search phrases based on audience data. Continuous testing improved relevance and lead quality.

Ad Creatives and Messaging
With AI-driven A/B testing, creatives highlighted program benefits and career outcomes, resonating with development-sector professionals. Data insights guided messaging, maximising engagement and conversions.

Creative direction and testing were also led by Blackcoffee Media to ensure message-platform fit.

Real-Time Optimisation
Daily adjustments, including bid optimisation and budget reallocation, controlled lead costs. Target CPA ensured efficient spending, balancing reach with cost control.

These performance improvements were delivered through continuous monitoring and campaign management by Blackcoffee Media.

Results & KPIs
10x applications than all time high
42% reduction in CPL
65% conversion rate from applications to enrolments

These outcomes solidify Blackcoffee Media’s role as a high-impact marketing partner for educational institutions like SPJIMR.