In April 2022, a leading technology platform partnered with Blackcoffee.media to leverage its deep understanding of digital platforms and accelerate towards meeting its business goals — to drive lead generation at low costs and effectively communicate with the target audiences. The platform wanted to reach a larger number of Indian businesses, offering them the tools they need to realise their vision and goals.

The fact that the platform’s target audiences were not readily available as a cohort on digital platforms made it a herculean task. Another challenge came with launches in new markets, wherein before the platform could even think to start generating leads, the ecosystem had to be set in its favour with brand awareness. So, the strategy had to be crafted with an equal focus on lower-funnel and full-funnel objectives. That’s where Blackcoffee.media used its experience and expertise.

For over a year, Blackcoffee.media consistently delivered high-quality leads at a controlled cost while scaling the platform’s stronghold in existing markets and at the same time, launching in new markets.

Blackcoffee.media strategically drives quality leads

While maintaining low CPL (Cost Per Lead) and CPQL (Cost Per Qualified Lead), Blackcoffee.media scaled the client’s business month-on-month with quality leads from target geographies. The efforts to drive leads were heightened during launches in new markets, wherein a full-funnel approach was adopted, ensuring success across the process, from brand awareness to lead generation.

Blackcoffee.media also tapped into behaviour and interest targeting methodology to help the client reach its potential customers effectively whilst leveraging the platform algorithms to set up highly optimised campaigns using a combination of various lead forms and landing page registration for different customer journeys.

Gradually, the strategy helped build multiple levers that could yield optimal results. Each month, Blackcoffee.media adjusted these levers according to the client’s business goals with creatives, copies, forms, landing pages and platform performance to maintain lead flow. 

Strategic and data-backed creative testing helped reduce spillage and wastage. Blackcoffee.media experimented with English and vernacular creatives while using a combination of ad formats across platforms. A thorough data-backed testing schedule was used for audiences, forms, landing pages and copies. Also, a strict creative rotation policy ensured we nullified audience fatigue.

Blackcoffee.media facilitated the client in scaling its campaigns by 10x while maintaining a 20% Lead Cost Variance. A mammoth task, executed with optimal coordination with the brand’s team, robust brainstorming at every stage, and a deep, strategic understanding of the platforms the client wanted to leverage to reach its target audience.

Wondering how we can help your business scale up while adding significantly to lead generation and revenue streams?
Contact us today to get the ideas brewing.

Follow Blackcoffee.media: Instagram | LinkedIn | Facebook