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Winter collections present a strange contradiction: customers spend more per purchase, yet hesitate longer before buying. A coat generates 3x the revenue of a summer dress, […]

Most fashion and jewelry brands approach paid advertising the same way: finalize the media plan, set up targeting, then figure out the creative. The process treats […]

Indian brands navigate two major festive seasons every year – Diwali and Christmas-New Year. Both drive sales, both get massive ad spends. But they require fundamentally […]

The D2C landscape has fundamentally changed.  Performance marketing for fashion brands has evolved from basic ad buying to building full-funnel systems that turn creative storytelling into […]

Jewelry sells on emotion, but it’s bought after careful consideration.  That’s the tension every jewelry brand navigates, you’re asking someone to make a significant purchase, often […]

The gap between marketing spend and measurable results are costing fashion brands millions annually. You’re running campaigns across Meta, Google, and other channels – budgets are […]

The jewelry industry has a peculiar relationship with digital advertising.  High average order values, emotional purchase decisions, extended consideration periods – it’s not exactly impulse-buy territory. […]

The e-commerce landscape has fundamentally shifted. Brands that thrived on yesterday’s playbook are now struggling with rising acquisition costs, fragmented customer journeys, and attribution models that […]

The fashion industry isn’t what it used to be. Ten years ago, you could throw up a Shopify store, run some Facebook ads, and watch the […]