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July 26, 2024
People don’t search, they Google. The tech giant has come a long way in the last quarter of a century, going from being a noun to […]
March 20, 2024
As cricket fans gear up to cheer for their favourite teams during IPL 2024, D2C brands have a unique opportunity to captivate audiences and elevate their […]
March 20, 2024
Meta Ads, spanning Facebook, Instagram, and WhatsApp ads, have become vital to the marketing strategies of brands worldwide, especially for lead generation. With nearly 3.14 billion […]
January 5, 2024
WhatsApp has evolved from a messaging app to a powerful tool under Meta for brands to connect with their audience and enhance customer experience and engagement. […]
December 22, 2023
OpenAI’s ChatGPT and Google’s Bard were the talk of the town across industries in 2023. The world of marketing welcomed, debated, and criticized these tools. The […]
November 16, 2023
Black Friday and Cyber Monday sales have gained significant popularity in India due to the growth of e-commerce, increasing consumer interest in online shopping, and of […]
October 10, 2023
Born between the mid-1990s and early 2010s, Gen Z is reshaping the dynamics of consumer behaviour and preferences. About 26% of the global population, this demographic […]
August 29, 2023
Brandformance combines the strengths of brand and performance marketing to create an integrated strategy that drives measurable data-driven results while increasing top-of-mind recall for D2C brands. […]