blackcoffee

June 16, 2025

Inside This Performance Marketing Case Study: How We Achieved 7.2x ROAS for Zabella International, A Global Fashion Brand

The Challenge: Why Zabella’s International Campaigns Weren’t Working  Zabella International is a luxury fashion label known for modern styles with bold, unapologetic energy. The brand speaks […]
June 10, 2025

#SuccessStory: Here’s how we achieved 3X ROAS, 58% More Orders, and 90% More Revenue for Kalakaari Haath.

The Problem  Kalakaari Haath (KHS) is a premium home decor brand with beautiful products, local buyers and a distinct voice in the market but their performance […]
November 13, 2024

How SPJIMR Achieved Record Applications with Data-Driven Targeting and Multi-Channel Optimization

Blackcoffee Media enabled SPJIMR to achieve a record-breaking number of applications across 20 states by deploying data-driven targeting and a real-time optimised multi-channel strategy. This high-ROI […]
July 26, 2024

Step up your Google Ads strategy with AI tools

People don’t search, they Google. The tech giant has come a long way in the last quarter of a century, going from being a noun to […]
March 20, 2024
How can D2C brands benefit from IPL 2024 on digital?

How can D2C brands benefit from IPL 2024 on digital?

As cricket fans gear up to cheer for their favourite teams during IPL 2024, D2C brands have a unique opportunity to captivate audiences and elevate their […]
March 20, 2024
Meta Ads for lead generation: A step-by-step guide for performance marketers

Meta Ads for lead generation: A step-by-step guide for performance marketers

Meta Ads, spanning Facebook, Instagram, and WhatsApp ads, have become vital to the marketing strategies of brands worldwide, especially for lead generation. With nearly 3.14 billion […]
January 5, 2024

The Ultimate Guide To Using WhatsApp for D2C Brands

WhatsApp has evolved from a messaging app to a powerful tool under Meta for brands to connect with their audience and enhance customer experience and engagement. […]
December 22, 2023
Gen AI 2023

Gen AI in 2023: Recap of Transformative Developments

OpenAI’s ChatGPT and Google’s Bard were the talk of the town across industries in 2023. The world of marketing welcomed, debated, and criticized these tools. The […]
November 16, 2023
Black Friday Cyber Monday

How to optimize Black Friday & Cyber Monday performance marketing campaigns to drive sales

Black Friday and Cyber Monday sales have gained significant popularity in India due to the growth of e-commerce, increasing consumer interest in online shopping, and of […]