Aanam Chashmawala started her content creation journey in 2011. Her girl-next-door approach soon captivated the audiences, growing her fan following multifold. Today, she has 313K followers on Instagram and a thriving vegan makeup brand, Wearified. With the belief that luxury should be accessible to all, the brand offers a wide range of quality makeup products.

In January 2022, Aanam chose Blackcoffee.media as a strategic partner to fuel her brand’s growth. Blackcoffee.media helped Wearified funnel Aanam’s fame into a strong purchase intent for the brand.

Wearified’s rise across metrics

Blackcoffee.media ran strategic campaigns across ad platforms to ensure they are able to maximize Wearified’s returns. As a result, the brand saw an exponential rise across their business and marketing metrics.

“We have relied on them not just for technical advice but also for creative guidance, and learning what works and what doesn’t. The experience has been great!” says Aanam, adding that she feels Blackcoffee.media truly understands the need for growth in revenue for a brand trying to set up shop and build a profitable business.

“We combined our strategies with Aanam’s influential presence on the internet. The idea was to efficiently utilise the finite ad budgets available to the young brand for making its mark in a highly competitive space,” says Kirtan Mankad, Co-founder & CEO, Blackcoffee.media.

Blackcoffee.media helps Wearified boost revenue

Wearified had to tackle a highly competitive market and find a way to grow as a brand independent of its founder’s brand value.

Engage audiences in a highly competitive market catering to a mobile first generation

With Google and Meta as the platforms of choice, Blackcoffee.media set up micro audience segments and allocated the budget accordingly to identify the right cohorts of audiences, regions and audience affinities that tend to reorder. The agency took a highly iterative and dynamic approach while creating a media mix for the brand. The plan was to acomodate for growth while ensuring the net profit margins of the brand keep improving.

Build top-of-mind recall & purchase intent for Wearified

Blackcoffee.media strategically used Aanam’s influence to help Wearified garner audiences with high purchase intent. The agency ran branded content ads on Meta. Also, Ads featuring Aanam were run to the hilt. It allowed the brand to leverage the influencer’s legacy for building its own.

Increase the adoption of newly launched products without increasing advertising spends

According to insights on audience behaviour, the brand got the most traction around product launches. So, Blackcoffee.media adjusted the budgets on launch days and tested new creatives, audiences and offers on other days. The dynamic strategy improved platform learning and yielded better results for the brand.

To build your brand with Blackcoffee.media, contact us today.

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