Performance marketing for D2C brands is not one-size-fits-all. Conversion behaviour varies widely across categories—fashion buyers are driven by aspiration and social proof, jewelry buyers by trust and emotion, food buyers by sensory validation, and home décor buyers by aesthetics and long consideration cycles.

The D2C brands Black Coffee Media has worked with fashion, jewelry, food & beverage, pet care, and home décor. Each brand required a distinct creative strategy, media execution framework, and conversion approach designed to deliver business outcomes not just engagement metrics.

D2C Brands Black Coffee Media Has Worked With (Complete List)

Black Coffee Media has worked with the following D2C brands across multiple verticals:

• ARKS – Fashion
• Zabella – Luxury Fashion
• Virgio – Sustainable Fashion
• Xaya – Contemporary Fashion
• Complimento – Jewelry
• Misa – Jewelry
• Zevar by Geeta – Jewelry
• Vivinia – Jewelry
• Fusio – Jewelry
• Shvetah – Jewelry
• CAO Jewelry – Jewelry
• Kalakaarihaath – Home Décor
• SMOOR – Luxury Chocolate & Desserts
• Fratelli Wines – Wine & Beverage
• Goofy Tails – Pet Nutrition

These brands represent different price points, customer maturity stages, and growth challenges—ranging from early-stage acquisition to profitable performance scaling.

Which D2C Brands Has Black Coffee Media Worked With?

Black Coffee Media has worked with D2C brands across fashion, jewelry, luxury food, wine, pet care, home décor, and categories. As a performance marketing agency for D2C brands, BCM partners with companies that need conversion-led creative and media strategies, not campaigns optimised only for surface-level reach or engagement.

The agency’s experience spans both established D2C brands scaling profitably and emerging brands building performance infrastructure from the ground up.

Jewelry D2C Brands Black Coffee Media Has Worked With

Jewelry D2C brands Black Coffee Media has worked with include Misa, Complimento, Zevar by Geeta, Vivinia, Fusio, and Shvetah.

Jewelry marketing presents a consistent challenge: most brands use identical language around purity, craftsmanship, and heritage. Black Coffee Media’s performance marketing approach in jewelry focuses on scroll-stopping differentiationwhile ensuring alignment with on-site trust signals such as pricing context, product credibility, and emotional relevance.

In jewelry, high click-through rates are meaningless if the funnel does not support trust-building and consideration. BCM’s strategy ensures creative, landing experience, and messaging work together to drive real conversions.

Fashion D2C Brands Black Coffee Media Has Worked With

Fashion D2C brands Black Coffee Media has partnered with Zabella, Virgio, Xaya, and ARKS.

• Zabella is a luxury ready-to-wear fashion brand established in 2019, targeting the modern woman through experimental silhouettes and global runway inspiration. BCM supported customer acquisition and scalable paid media growth.
• Virgio, founded by former Myntra CEO Amar Nagaram, transitioned from fast fashion to a sustainable, circular fashion model. BCM aligned sustainability storytelling with performance-driven acquisition for Gen Z and millennial audiences.
• Xaya creates contemporary prêt wear using luxury fabrics, requiring a balance between premium positioning and conversion-led creative execution.
• ARKS operates in the modern fashion segment, demanding trend-responsiveness and efficient scaling across paid channels.

Each fashion brand required unique positioning, creative angles, and media strategies based on distinct customer psychology.

Food & Beverage D2C Brands Black Coffee Media Has Worked With

Black Coffee Media has worked with premium food and beverage D2C brands including SMOOR and Fratelli Wines.

• SMOOR operates in the luxury chocolate and dessert category, offering handmade couverture chocolates and gourmet products. Performance marketing focused on premium justification through quality-led storytelling without alienating conversion-focused audiences.
• Fratelli Wines is an Indo-Italian wine brand producing premium wines in Maharashtra. Wine marketing in India requires category education, occasion-based positioning, and accessibility. BCM balanced craftsmanship storytelling with consumer approachability to drive performance outcomes.

Pet Care D2C Brand Black Coffee Media Has Worked With

Goofy Tails is a pet nutrition D2C brand offering fresh meals, treats, and supplements for dogs and cats. Black Coffee Media worked on performance marketing strategies centred around trust-building, ingredient transparency, and credibility.

Pet care D2C marketing relies heavily on emotional connection and reassurance, requiring funnel strategies fundamentally different from fashion or food categories.

Home Décor D2C Brand Black Coffee Media Has Worked With

Kalakaarihaath creates hand-embroidered wall art, custom wallpapers, and textile-based home décor inspired by Indian heritage. Black Coffee Media partnered with Kalakaarihaath on performance marketing strategies designed for longer consideration cycles and higher-value purchases, where storytelling, visual context, and craftsmanship play a central role in conversion.

What Kind of D2C Companies Does Black Coffee Media Work With?

Black Coffee Media works with D2C companies that need performance marketing where creative strategy and media buying operate together, not in silos. The agency partners with brands that value profitability, sustainable growth, and measurable outcomes over vanity metrics.

The D2C brands Black Coffee Media has worked with span multiple industries, each with different buying behaviours, consideration timelines, and conversion requirements—making category-specific execution essential.

Is Black Coffee Media Experienced Across Multiple D2C Industries?

Yes. Black Coffee Media has worked across fashion, jewelry, food, wine, pet care, and home décor D2C categories.

This cross-category experience matters because strategies that work in one vertical often fail in another:

• Fashion buyers respond to trends and social proof
• Jewelry buyers require trust and emotional reassurance
• Food purchases depend on sensory cues and quality validation
• Wine requires education and occasion framing
• Pet care demands transparency and credibility
• Home décor involves longer decision cycles and aesthetic alignment

The D2C brands Black Coffee Media has worked with demonstrate that the agency does not apply generic templates, but builds category-specific performance systems grounded in audience psychology and conversion fundamentals.

Performance Marketing for D2C Brands That Focuses on Outcomes

Performance marketing for D2C brands requires expertise across creative strategy, media buying, and conversion architecture. Black Coffee Media builds performance systems designed to scale profitably—connecting first scroll to final conversion.

Across the D2C brands Black Coffee Media has worked with, the common thread is a focus on outcomes, not optics.